Your website is the single most critical component of your marketing plan. It is ground zero for your message and content marketing efforts. All marketing efforts, both offline and online, should support and drive traffic to your site. You now have more digital marketing tools to leverage than ever before – and we’ll help you get the most out of them.
Social media networks, blogs and mobile websites allow businesses and organizations to attract your target audience by driving them to a well-conceived website with an engaging user experience (aka UX).
We help you develop a user experience that delivers value to your customers. Value can mean repeat visits or referrals through social media and other channels. With our years of experience and extensive, up-to-date research, we create customized solutions to help you achieve – and exceed – your marketing goals.
Our web design & web development services include:
UI/UX & Web Design
Usability, functionality and visualization are the 3 most important factors in user interface design. How easy is a site to use? Are the functions visitors expect clear and obvious? Does the appearance of the site provide both the impression you want to give while focusing on your most important content? We work with you to create designs that dovetail with your digital marketing goals.
Our process is simple: we get to know you, your company and your goals. This guides us with laser-like focus to your target audience. All of this information helps use to develop design concepts that exceed your expectations and support your marketing goals.
Our UI/UX and Web Design services, customized to your needs and budget, include:
- Professional website design
- Custom WordPres themes
- Custom Drupal themes
HTML (especially HTML5) and CSS are the foundations for all our projects. Every site we develop used the latest HTML & CSS techniques – and adheres to the most stringent W3C standards. These standards ensure both a great user experience and lay the groundwork for optimal SEO.
Our HTML/CSS development services include:
- W3C compliant HTML/CSS
- Semantic Coding for SEO
Blogs and RSS feeds are two major resources for quality content on your website.
A Blog is an addition to a website that allows you create content regularly and monitor visitor discussions. Blogs are excellent for sharing up-to-date information about your company or services and developing trust. Blog content can be used to entice visitors to opt-in to emails and can be shared via social media channels.
Blogs are the ideal source for adding keywords to your site and have the greatest long-term impact on your search engine optimization (SEO). Blog posts are an invaluable part of all modern digital marketing strategies.
Social Media Integration
While social media has exploded in the past few years, it’s still necessary to understand and plan to maximize their benefits. Facebook, LinkedIn, Instagram, Pinterest and Twitter can all enhance your marketing efforts – if they make sense for your business. For example, a promotion that works on Instagram may fall flat on LinkedIn (and vice versa).
We make sure that your website is your central marketing hub, with each social media profile being a satellite. And we make things easier by automating as much as possible. For example, we can set it so a new blog post is automatically shared to Facebook and Twitter; or a new photo on Instagram is automatically shared to Facebook, Pinterest and Twitter. This automation helps you save time and get the most out of your efforts.
Content Development & Content Marketing
Content is king always has been, always will. Our content development services include keyword analysis, site map development, content planning, writing and editing.
Content marketing is crucial to your digital marketing campaign. Successful marketing efforts are only as good as the content they leverage – as well as a consistent stream of fresh content. This is why content management systems (CMS) like WordPress and Drupal have risen to dominate the web.
Not every business has the time or resources to manage their own website. Through our customized website maintenance service, we can make simple text updates to sites, recommend improvements or add additional pages of content. We offer this service to all of our clients – even if we didn’t build your website.
Our website maintenance services include:
- Website content updates
- Landing or splash page design
- Website expansion
- Design callouts and featured products
- Design banner/button ads
- Email newsletter templates
- Website audits
- Search Engine Optimization Audits
- Usability Audits
- 508 Compliance Audits
- Hosting plan analysis